{"id":8929,"date":"2023-09-07T09:23:13","date_gmt":"2023-09-07T00:23:13","guid":{"rendered":"https:\/\/line-sm.com\/blog\/?p=8929"},"modified":"2025-10-27T15:41:44","modified_gmt":"2025-10-27T06:41:44","slug":"what-is-funnel-analysis","status":"publish","type":"post","link":"https:\/\/line-sm.com\/blog\/what-is-funnel-analysis\/","title":{"rendered":"\u3010\u56f3\u89e3\u3011\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3068\u306f\uff1f\u6d3b\u7528\u4e8b\u4f8b\u3084\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb"},"content":{"rendered":"<p><strong>\u30d5\u30a1\u30cd\u30eb\u5206\u6790<\/strong>\u306f\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\u306b\u4f7f\u308f\u308c\u308b\u5206\u6790\u624b\u6cd5<\/strong>\u3067\u3059\u3002\u76ee\u6a19\u3078\u5230\u9054\u3059\u308b\u305f\u3081\u306e\u9053\u306e\u308a\u3092\u3044\u304f\u3064\u304b\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3001\u30d5\u30a7\u30fc\u30ba\u9593\u306e\u9054\u6210\u6570\u3084\u96e2\u8131\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u5230\u9054\u3092\u963b\u5bb3\u3057\u3066\u3044\u308b\u7b87\u6240\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u8a73\u3057\u3044\u8aac\u660e\u304b\u3089\u3001\u5b9f\u969b\u306b\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3001\u6d3b\u7528\u4e8b\u4f8b\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u3059\u308b\u305f\u3081\u306e\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3068\u306f\uff1f<\/h2>\n<p><strong>\u30d5\u30a1\u30cd\u30eb<\/strong>\u3068\u306f\u3001\u82f1\u8a9e\u3067\u300c\u6f0f\u6597\uff08\u308d\u3046\u3068\uff09\u300d\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3001\u4e3b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u9006\u4e09\u89d2\u5f62\u306e\u6f0f\u6597\u306e\u3088\u3046\u306b\u3001\u76ee\u7684\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u308b\u3053\u3068\u3067\u3001\u5f90\u3005\u306b\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u304f\u306a\u3063\u3066\u3044\u304f\u69d8\u5b50\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30d5\u30a1\u30cd\u30eb\u5206\u6790<\/strong>\u3068\u306f\u3001\u76ee\u6a19\u306b\u81f3\u308b\u307e\u3067\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u7387\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u30d5\u30a7\u30fc\u30ba\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u96e2\u8131\u3092\u6291\u3048\u308b\u305f\u3081\u306e\u65bd\u7b56\u691c\u8a0e\u306a\u3069\u306b\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<div id=\"attachment_8899\" style=\"width: 535px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/08\/24140827\/43d82d33c91cc74f9e2d55b02d29a75c.png\" data-rel=\"lightbox-image-0\" data-magnific_type=\"image\" data-rl_title=\"\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u30a4\u30e1\u30fc\u30b8\u56f3\" data-rl_caption=\"\" title=\"\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u30a4\u30e1\u30fc\u30b8\u56f3\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8899\" class=\"wp-image-8899\" src=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/08\/24140827\/43d82d33c91cc74f9e2d55b02d29a75c-300x200.png\" alt=\"\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u30a4\u30e1\u30fc\u30b8\u56f3\" width=\"525\" height=\"350\" srcset=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/08\/24140827\/43d82d33c91cc74f9e2d55b02d29a75c-300x200.png 300w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/08\/24140827\/43d82d33c91cc74f9e2d55b02d29a75c-1024x683.png 1024w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/08\/24140827\/43d82d33c91cc74f9e2d55b02d29a75c-768x512.png 768w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/08\/24140827\/43d82d33c91cc74f9e2d55b02d29a75c.png 1200w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><p id=\"caption-attachment-8899\" class=\"wp-caption-text\">\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u30a4\u30e1\u30fc\u30b8\u56f3<\/p><\/div>\n<h3>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u7a2e\u985e<\/h3>\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306b\u306f\u5927\u304d\u304f\u5206\u3051\u30663\u3064\u306e\u7a2e\u985e\u304c\u3042\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/li>\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb<\/li>\n<li>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/li>\n<\/ol>\n<p>\u9806\u756a\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>1. \u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/h4>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u3068\u306f\u3001\u82f1\u8a9e\u3067\u300c\u8cfc\u5165\u300d\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3059\u3002<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9<\/strong>\u3092\u30d5\u30a1\u30cd\u30eb\u306b\u3057\u305f\u3082\u306e\u304c<strong>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/strong>\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3068\u3044\u3046\u3068\u3001\u3053\u306e\u30d5\u30a1\u30cd\u30eb\u3092\u6307\u3059\u3053\u3068\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3067\u306f\u3001\u81ea\u793e\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u3046\u3088\u3046\u306b\u3001\u76ee\u6a19\u3068\u305d\u308c\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u300c\u8cfc\u5165\u300d\u3092\u76ee\u6a19\u3068\u3057\u305f\u3082\u306e\u3060\u3051\u3067\u306a\u304f\u3001\u63a1\u7528\u6d3b\u52d5\u306a\u3069\u3001\u69d8\u3005\u306a\u696d\u52d9\u306b\u304a\u3051\u308b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4f8b\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u7279\u96c6\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3059\u308b<\/li>\n<li>\u5546\u54c1\u306e\u8a73\u7d30\u30da\u30fc\u30b8\u3092\u898b\u308b<\/li>\n<li>\u8cfc\u5165\u3059\u308b<\/li>\n<\/ul>\n<div id=\"attachment_9058\" style=\"width: 535px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102337\/9.png\" data-rel=\"lightbox-image-1\" data-magnific_type=\"image\" data-rl_title=\"\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b\" data-rl_caption=\"\" title=\"\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9058\" class=\"wp-image-9058\" src=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102337\/9-300x200.png\" alt=\"\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\" width=\"525\" height=\"350\" srcset=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102337\/9-300x200.png 300w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102337\/9-1024x683.png 1024w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102337\/9-768x512.png 768w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102337\/9.png 1200w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><p id=\"caption-attachment-9058\" class=\"wp-caption-text\">\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b<\/p><\/div>\n<p>\u30d5\u30a1\u30cd\u30eb\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u7b4b\u9053\u3092\u60f3\u5b9a\u3057\u3001\u305d\u3053\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u4e2d\u3067\u3069\u3053\u304c\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u306a\u306e\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3067\u306f\u3001\u4e00\u822c\u7684\u306b\u300c\u4eba\u6570\u300d\u304c\u8a08\u6e2c\u306e\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>2. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb<\/h4>\n<p>\u6b21\u306f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3067\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u3068\u306f\u82f1\u8a9e\u3067\u300c\u5f71\u97ff\u300d\u3092\u8868\u3059\u8a00\u8449\u3067\u3059\u3002<\/p>\n<p>\u6628\u4eca\u3001SNS\u306a\u3069\u306e\u5229\u7528\u306b\u3088\u308a\u3001\u53e3\u30b3\u30df\u3084\u30b7\u30a7\u30a2\u306a\u3069\u3092\u884c\u3046\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u3066\u304a\u308a\u3001\u9867\u5ba2\u304c\u5f71\u97ff\u529b\u3092\u6301\u3064\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u3057\u3066\u884c\u52d5\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u5f8c\u3001<strong>\u4ed6\u306e\u4eba\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u529b\u3092\u30d5\u30a1\u30cd\u30eb\u306b\u3057\u305f<\/strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u304c\u767b\u5834\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306f\u4e09\u89d2\u5f62\u3067\u8868\u3055\u308c<\/span><b>\u3001<\/b><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li>\u7d99\u7d9a\u8cfc\u5165\u3059\u308b<\/li>\n<li>\u7d39\u4ecb\u3059\u308b<\/li>\n<li>\u767a\u4fe1\u3059\u308b<\/li>\n<\/ul>\n<div id=\"attachment_9059\" style=\"width: 535px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102412\/10.png\" data-rel=\"lightbox-image-2\" data-magnific_type=\"image\" data-rl_title=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b\" data-rl_caption=\"\" title=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9059\" class=\"wp-image-9059\" src=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102412\/10-300x200.png\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b\" width=\"525\" height=\"350\" srcset=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102412\/10-300x200.png 300w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102412\/10-1024x683.png 1024w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102412\/10-768x512.png 768w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102412\/10.png 1200w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><p id=\"caption-attachment-9059\" class=\"wp-caption-text\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b<\/p><\/div>\n<p>\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u5177\u4f53\u7684\u306b\u8a08\u6e2c\u3059\u308b\u5185\u5bb9\u306f\u3001\u5404\u793e\u3067\u72ec\u81ea\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u4f8b\u3048\u3070\u300c<strong>\u7d39\u4ecb\u3059\u308b<\/strong>\u300d\u3067\u306f\u3001\u8eab\u8fd1\u306a\u77e5\u4eba\u306b\u8a71\u3059\u3053\u3068\u3084\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5185\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u300c<strong>\u767a\u4fe1\u3059\u308b<\/strong>\u300d\u3067\u306f\u3001\u3088\u308a\u5927\u52e2\u306e\u4eba\u304c\u76ee\u306b\u3059\u308bSNS\u3084\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3092\u901a\u3058\u3066\u306e\u767a\u4fe1\u3084\u3001\u305d\u306e\u767a\u4fe1\u304c\u30b7\u30a7\u30a2\u3055\u308c\u3066\u62e1\u5927\u3057\u3066\u3044\u304f\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u305f\u308c\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3067\u306f\u3001\u8a08\u6e2c\u6307\u6a19\u3092\u300c\u30e1\u30c7\u30a3\u30a2\u306e\u9732\u51fa\u5ea6\u300d\u306b\u3059\u308b\u5834\u5408\u3082\u3042\u308c\u3070\u3001\u300c\u58f2\u4e0a\u91d1\u984d\u300d\u306b\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u4f55\u306e\u5024\u3092\u3069\u306e\u3088\u3046\u306b\u8a08\u6e2c\u3059\u308b\u306e\u304b\u306e\u691c\u8a0e\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>3. \u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/h4>\n<p>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306f<strong>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/strong>\u3068<strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb<\/strong>\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30d5\u30a1\u30cd\u30eb\u3067\u3059\u3002<\/p>\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3001\u305d\u306e\u5f8c\u3001\u60c5\u5831\u767a\u4fe1\u3092\u3057\u3066\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5275\u9020\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306a\u72b6\u614b\u3092\u76ee\u6307\u3059\u5834\u5408\u306b\u3001\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div id=\"attachment_9060\" style=\"width: 535px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102440\/11.png\" data-rel=\"lightbox-image-3\" data-magnific_type=\"image\" data-rl_title=\"\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b\" data-rl_caption=\"\" title=\"\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9060\" class=\"wp-image-9060\" src=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102440\/11-300x200.png\" alt=\"\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b\" width=\"525\" height=\"350\" srcset=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102440\/11-300x200.png 300w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102440\/11-1024x683.png 1024w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102440\/11-768x512.png 768w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/09\/06102440\/11.png 1200w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><p id=\"caption-attachment-9060\" class=\"wp-caption-text\">\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u4f8b<\/p><\/div>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u7d9a\u3051\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u5b9f\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306b\u6839\u3056\u3057\u305f\u5206\u6790\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\uff08\u4e3b\u306b\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\uff09\u306b\u306f\u5927\u304d\u304f2\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>1. \u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u306e\u8ab2\u984c\u70b9\u3092\u767a\u898b\u3067\u304d\u308b<\/h3>\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u7528\u3044\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b<strong>\u8ab2\u984c\u70b9\u3092\u660e\u3089\u304b\u306b\u3059\u308b<\/strong>\u3053\u3068\u304c\u5bb9\u6613\u3067\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3001\u30d5\u30a7\u30fc\u30ba\u9593\u306e\u9077\u79fb\u3092\u30c7\u30fc\u30bf\u5316\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u96e2\u8131\u7387\u304c\u9ad8\u3044\u7b87\u6240\u304c\u5b9a\u91cf\u7684\u306b\u308f\u304b\u308a\u307e\u3059<\/strong>\u3002<\/p>\n<h3>2. \u52b9\u7387\u7684\u306bCVR\u3092\u9ad8\u3081\u308b\u6539\u5584\u7b56\u3092\u6253\u3061\u7acb\u3066\u3089\u308c\u308b<\/h3>\n<p>CVR\u3068\u306fConversion Rate\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\uff09\u306e\u7565\u3067\u3001\u76ee\u6a19\u3092\u9054\u6210\u3057\u305f\u5272\u5408\u3092\u8868\u3057\u307e\u3059\u3002\u8ab2\u984c\u70b9\u304c\u308f\u304b\u308c\u3070\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u52b9\u7387\u7684\u306b\u884c\u3048\u3001\u76ee\u6a19\u9054\u6210\u306e\u5272\u5408\u3067\u3042\u308bCVR\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u3057\u305f\u3068\u3053\u308d\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u51fa\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr bgcolor=\"#f5f5f5\">\n<td style=\"width: 33.3333%;\">\u3000\u30d5\u30a7\u30fc\u30ba<\/td>\n<td style=\"width: 33.3333%;\">\u5230\u9054\u4eba\u6570\uff08\u4eba\uff09<\/td>\n<td style=\"width: 33.3333%;\">\u96e2\u8131\u7387\uff08%\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\">\u3000\u5546\u54c1\u30da\u30fc\u30b8\u95b2\u89a7<\/td>\n<td style=\"width: 33.3333%;\">100<\/td>\n<td style=\"width: 33.3333%;\">&#8211;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\">\u3000\u8cfc\u5165\u30d5\u30a9\u30fc\u30e0\u95b2\u89a7<\/td>\n<td style=\"width: 33.3333%;\">70<\/td>\n<td style=\"width: 33.3333%;\">30<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\">\u3000\u8cfc\u5165<\/td>\n<td style=\"width: 33.3333%;\">7<\/td>\n<td style=\"width: 33.3333%;\"><strong>90<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u300c\u8cfc\u5165\u30d5\u30a9\u30fc\u30e0\u300d\u306b\u307e\u306770\u4eba\u5230\u9054\u3057\u305f\u5f8c\u3001\u5b9f\u969b\u306e\u8cfc\u5165\u306b\u81f3\u3063\u305f\u4eba\u306f7\u4eba\u3068\u306a\u308a\u3001\u96e2\u8131\u7387\u306f90%\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001<strong>\u8cfc\u5165\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u9077\u79fb\u306b\u8ab2\u984c\u304c\u3042\u308b\u3068\u8003\u3048\u3001\u9069\u5207\u306b\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3057\u3066\u3044\u304f<\/strong>\u3053\u3068\u3067\u3001\u96e2\u8131\u7387\u3092\u4e0b\u3052\u3066\u8cfc\u5165\u8005\u306e\u5272\u5408\u3092\u5897\u3084\u3059\u3053\u3068\u306b\u7e4b\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u30d5\u30a7\u30fc\u30ba\u3092\u898b\u3064\u3051\u3001\u6539\u5584\u3092\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306e\u96e2\u8131\u7387\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001<strong>\u76ee\u6a19\u5730\u70b9\u3078\u306e\u5230\u9054\u7387\u3092\u9ad8\u3081\u307e\u3059<\/strong>\u3002<\/p>\n<h2>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u5b9f\u969b\u306b\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306e\u65b9\u6cd5\u3092\u3054\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u76ee\u6a19\u5730\u70b9\u3092\u6c7a\u3081\u308b<\/strong><\/li>\n<li><strong>\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/li>\n<li><strong>\u8a08\u6e2c\u3059\u308b<\/strong><\/li>\n<\/ol>\n<p>\u307e\u305a1\u3064\u76ee\u306f\u3001\u300c<strong>\u76ee\u6a19\u5730\u70b9\u3092\u6c7a\u3081\u308b<\/strong>\u300d\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u3067\u3042\u308c\u3070\u300c\u7533\u3057\u8fbc\u307f\u300d\u3001\u55b6\u696d\u90e8\u3067\u3042\u308c\u3070\u300c\u5951\u7d04\u7de0\u7d50\u300d\u304c\u76ee\u6a19\u5730\u70b9\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u76ee\u6a19\u5730\u70b9\u3092\u3069\u3053\u306b\u3059\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>2\u3064\u76ee\u306f\u3001\u300c<strong>\u30d7\u30ed\u30bb\u30b9\u306e\u8a2d\u5b9a<\/strong>\u300d\u3067\u3059\u3002\u76ee\u6a19\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u8fbf\u308b\u306e\u304b\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u55b6\u696d\u90e8\u3067\u3042\u308c\u3070\u3001\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u30ea\u30b9\u30c8\u300d\u2192\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u300d\u2192\u300c\u5546\u8ac7\u8a2d\u5b9a\u300d\u2192\u300c\u63d0\u6848\u300d\u2192\u300c\u5951\u7d04\u7de0\u7d50\u300d\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u5b9a\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u6a19\u9054\u6210\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>3\u3064\u76ee\u306f\u3001\u300c<strong>\u8a08\u6e2c<\/strong>\u300d\u3067\u3059\u3002\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u305d\u3053\u306b\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3068\u5230\u9054\u7387\uff08\u96e2\u8131\u7387\uff09\u3092\u8a08\u6e2c\u3057\u307e\u3059\u3002\u8a08\u6e2c\u3092\u3059\u308b\u524d\u306b\u3001\u4f55\u306e\u5024\u3092\u8a08\u6e2c\u3059\u308b\u306e\u304b\u3001\u8a08\u6e2c\u306b\u306f\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u306e\u304b\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u304c\u53ef\u8996\u5316\u3067\u304d\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u6ce8\u610f\u70b9\u300c\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u3082\u3046\u53e4\u3044\uff1f\u300d<\/h2>\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u3092\u9806\u756a\u306b\u8fbf\u308b\u3053\u3068\u3067\u3001\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u3068\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001<strong>\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u9053\u7b4b\u306f1\u672c\u9053\u3067\u76f4\u7dda\u7684<\/strong>\u3067\u3042\u308b\u3053\u3068\u3092\u524d\u63d0\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u591a\u69d8\u306a\u9053\u3092\u901a\u3063\u3066\u8cfc\u8cb7\u306a\u3069\u306b\u81f3\u308b\u30b1\u30fc\u30b9\u3067\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u304c\u6d3b\u7528\u3057\u3065\u3089\u3044\u3068\u3044\u3046\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6628\u4eca\u3001\u4f01\u696d\u306f\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u4eba\u306b\u3001\u69d8\u3005\u306a\u65b9\u6cd5\u3067\u60c5\u5831\u3092\u914d\u4fe1\u3059\u308b\u65b9\u6cd5\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u7279\u306bBtoC\u306e\u696d\u754c\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u30921\u672c\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u300c\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u53e4\u3044\u300d\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b7\u30fc\u30f3\u3067\u306f\u3001<strong>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u6709\u52b9\u306a\u5206\u6790\u624b\u6cd5<\/strong>\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u76ee\u6a19\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u3001\u3042\u308b\u7a0b\u5ea6\u5b9a\u307e\u3063\u3066\u3044\u308b\u5834\u5408\uff08\u4f8b\uff1aBtoB\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3001\u63a1\u7528\u6d3b\u52d5\uff09<\/li>\n<li>\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u65bd\u7b56\u306b\u3088\u308b\u6210\u679c\u3092\u9650\u5b9a\u7684\u306b\u5206\u6790\u3059\u308b\u5834\u5408\uff08\u4f8b\uff1a\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3001\u305d\u308c\u306b\u3088\u308b\u8cfc\u8cb7\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u5834\u5408\uff09<\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u76ee\u6a19\u306b\u81f3\u308b\u30b1\u30fc\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u4e2d\u3067\u3082\u3001\u4e00\u822c\u7684\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30d5\u30a7\u30fc\u30ba\u8a2d\u5b9a\u3084\u6d3b\u7528\u30b7\u30fc\u30f3\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u55b6\u696d\u306e\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3059\u308b<\/h3>\n<p>BtoB\u306b\u304a\u3051\u308b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u30d5\u30a7\u30fc\u30ba\u4f8b\u306f\u4ee5\u4e0b\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u55b6\u696d\u30ea\u30b9\u30c8<\/li>\n<li>\u67b6\u96fb\uff0f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/li>\n<li>\u5546\u8ac7\u5316<\/li>\n<li>\u63d0\u6848<\/li>\n<li>\u53d7\u6ce8<\/li>\n<\/ul>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001\u30d5\u30a7\u30fc\u30ba\u306e\u5230\u9054\u7387\u304c\u60aa\u3044\uff08\u96e2\u8131\u7387\u304c\u9ad8\u3044\uff09\u7b87\u6240\u3092\u7279\u5b9a\u3057\u3001\u6539\u5584\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>EC\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3059\u308b<\/h3>\n<p>EC\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30d5\u30a7\u30fc\u30ba\u4f8b\u3067\u3059\u3002\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8\u3092\u884c\u306a\u3063\u305f\u5834\u5408\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u4f8b\u3068\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8\u30da\u30fc\u30b8\u95b2\u89a7<\/li>\n<li>\u30bb\u30fc\u30eb\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u95b2\u89a7<\/li>\n<li>\u4f1a\u54e1\u767b\u9332\uff0f\u30ed\u30b0\u30a4\u30f3\u30da\u30fc\u30b8\u5230\u9054<\/li>\n<li>\u30bb\u30fc\u30eb\u5546\u54c1\u8cfc\u5165<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8\u306b\u304a\u3051\u308b\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u5b9a\u3057\u3001\u30d5\u30a7\u30fc\u30ba\u9593\u306e\u5230\u9054\u7387\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u63a1\u7528\u306e\u6b69\u7559\u307e\u308a\u3092\u5206\u6790\u3059\u308b<\/h3>\n<p>\u63a1\u7528\u6d3b\u52d5\u306f\u3001\u76f4\u7dda\u7684\u306b\u9032\u3093\u3067\u3044\u304f\u3053\u3068\u304c\u591a\u304f\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u6b69\u7559\u307e\u308a\u3092\u89e3\u6d88\u3059\u308b\u3053\u3068\u3067\u3001\u63a1\u7528\u6d3b\u52d5\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u63a1\u7528\u6d3b\u52d5\u306b\u304a\u3051\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u8a2d\u5b9a\u4f8b\u306f\u4ee5\u4e0b\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u66f8\u985e\u9078\u8003<\/li>\n<li>1\u6b21\u9762\u63a5<\/li>\n<li>2\u6b21\u9762\u63a5<\/li>\n<li>\u6700\u7d42\u9762\u63a5<\/li>\n<li>\u5185\u5b9a<\/li>\n<li>\u5165\u793e\u610f\u601d\u7372\u5f97<\/li>\n<\/ul>\n<p>\u6b69\u7559\u307e\u308a\u304c\u591a\u3051\u308c\u3070\u3001\u901a\u904e\u3057\u305f\u4eba\u6570\u304c\u5c11\u306a\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u6b69\u7559\u307e\u308a\u304c\u591a\u3044\u7406\u7531\u3068\u3057\u3066\u306f\u3001\u300c\u9078\u8003\u57fa\u6e96\u304c\u53b3\u3057\u3044\u300d\u300c\u793e\u5185\u306e\u5224\u65ad\u304c\u9045\u304f\u3066\u4ed6\u793e\u306b\u6c7a\u307e\u3063\u3066\u3057\u307e\u3063\u305f\u300d<span style=\"font-weight: 400;\">\u300c\u9078\u8003\u306b\u901a\u904e\u3057\u305f\u3082\u306e\u306e<\/span><b>\u3001<\/b><span style=\"font-weight: 400;\">\u5019\u88dc\u8005\u5074\u306e<\/span>\u9078\u8003\u306b\u9032\u3080\u610f\u601d<span style=\"font-weight: 400;\">\u304c\u5f97\u3089\u308c\u306a\u304b\u3063\u305f\u300d\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span>\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3069\u3053\u306b\u6b69\u7559\u307e\u308a\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u70b9\u3092\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3059\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u306b\u5bfe\u3057\u3066\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6bce\u65e51\u901a\u305a\u3064\u81ea\u52d5\u9001\u4ed8\u3057\u30011\u9031\u9593\u5f8c\u306b\u5546\u54c1\u306e\u6848\u5185\u3092\u884c\u306a\u3063\u3066\u3001\u5546\u54c1\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u3068\u3044\u3046\u65bd\u7b56\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30bb\u30df\u30ca\u30fc\u53c2\u52a0<\/li>\n<li>\u30e1\u30c3\u30bb\u30fc\u30b81\u901a\u76ee<\/li>\n<li>\u30e1\u30c3\u30bb\u30fc\u30b82\u901a\u76ee<\/li>\n<li>\u30e1\u30c3\u30bb\u30fc\u30b83\u901a\u76ee<\/li>\n<li>\u30e1\u30c3\u30bb\u30fc\u30b84\u901a\u76ee<\/li>\n<li>\u30e1\u30c3\u30bb\u30fc\u30b85\u901a\u76ee<\/li>\n<li>\u5546\u54c1\u306e\u6848\u5185<\/li>\n<li>\u5546\u54c1\u8cfc\u5165<\/li>\n<\/ul>\n<p>\u3053\u306e\u5834\u5408\u3001\u3069\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3057\u305f\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u3088\u308a\u826f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u4f5c\u308a\u66ff\u3048\u308b\u306a\u3069\u306e\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb<\/h2>\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u3059\u308b\u969b\u306b\u306f\u3001\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u3059\u308b\u5fc5\u8981\u304c\u51fa\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u30922\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>Google Analytics\uff08GA4\uff09<\/h3>\n<p>Google Analytics\u306f\u3001Google\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306eWeb\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30da\u30fc\u30b8\u6bce\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u884c\u306a\u3063\u305f\u306e\u304b\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5bc4\u4e0e\u3057\u305f\u30da\u30fc\u30b8\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u4f4e\u3044\u30da\u30fc\u30b8\u3001\u96e2\u8131\u7387\u304c\u9ad8\u3044\u30da\u30fc\u30b8\u306a\u3069\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>MA\u30c4\u30fc\u30eb 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Management\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u9867\u5ba2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb<\/strong>\u3068\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3057\u3066\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u306b\u5408\u308f\u305b\u305f\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>MA\u30c4\u30fc\u30eb\u3068CRM\u30c4\u30fc\u30eb\u306f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u5bfe\u8c61\u304c\u300c\u898b\u8fbc\u307f\u5ba2\u300d\u306a\u306e\u304b\u3001\u300c\u65e2\u5b58\u9867\u5ba2\u300d\u306a\u306e\u304b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306e\u8a08\u6e2c\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u53cb\u3060\u3061\u3092\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3059\u308b\u306a\u3089\u300cLiny\u300d<\/h4>\n<p><a href=\"https:\/\/line-sm.com\/\"><img decoding=\"async\" class=\"aligncenter wp-image-8278\" src=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/06\/14170709\/bc1abb7256e17fb34262b2d756d2fef9-300x200.png\" alt=\"Liny\u3068\u306f\" width=\"525\" height=\"350\" srcset=\"https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/06\/14170709\/bc1abb7256e17fb34262b2d756d2fef9-300x200.png 300w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/06\/14170709\/bc1abb7256e17fb34262b2d756d2fef9-1024x683.png 1024w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/06\/14170709\/bc1abb7256e17fb34262b2d756d2fef9-768x512.png 768w, https:\/\/img2.line-sm.com\/blog\/wp-content\/uploads\/2023\/06\/14170709\/bc1abb7256e17fb34262b2d756d2fef9.png 1200w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><\/p>\n<p>\u5f53\u793e\u306e\u63d0\u4f9b\u3059\u308b<a href=\"https:\/\/line-sm.com\/\">Liny<\/a>\u306f\u3001<b>LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u53cb\u3060\u3061\u3092<\/b><b>\u5bb9\u6613\u306b\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u304d\u308b<\/b><span style=\"font-weight: 400;\">\u300cMA\u30c4\u30fc\u30eb\u300d\u300cCRM\u30c4\u30fc\u30eb\u300d\u3067\u3059\u3002<\/span><\/p>\n<p><span class=\"st-mymarker-s\"><strong>LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u904b\u7528\u3057\u3066\u3044\u3066\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u6a5f\u80fd\u3092\u7528\u3044\u305f\u3044\u65b9<\/strong><\/span>\u306f\u3001\u305c\u3072Liny\u306e\u3054\u5229\u7528\u3092\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>Liny\u306e\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u6a5f\u80fd\u306b\u3064\u3044\u3066\u306f\u3001\u300c<a href=\"https:\/\/line-sm.com\/blog\/liny-funnel-analysis\/\">LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u53cb\u3060\u3061\u3092\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3010Liny\u6d3b\u7528\u3011<\/a>\u300d\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\u306b\u4f7f\u308f\u308c\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u76ee\u6a19\u3078\u5230\u9054\u3059\u308b\u305f\u3081\u306e\u9053\u306e\u308a\u3092\u3044\u304f\u3064\u304b\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3001\u30d5\u30a7\u30fc\u30ba\u9593\u306e\u9054\u6210\u6570\u3084\u96e2\u8131\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u5230\u9054\u3092\u963b\u5bb3\u3057\u3066\u3044\u308b\u7b87\u6240\u3092 &#8230; <\/p>\n","protected":false},"author":4,"featured_media":9103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[190],"tags":[174],"class_list":["post-8929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-174"],"acf":[],"_links":{"self":[{"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/posts\/8929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/comments?post=8929"}],"version-history":[{"count":35,"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/posts\/8929\/revisions"}],"predecessor-version":[{"id":15189,"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/posts\/8929\/revisions\/15189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/media\/9103"}],"wp:attachment":[{"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/media?parent=8929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/categories?post=8929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/line-sm.com\/blog\/wp-json\/wp\/v2\/tags?post=8929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}